NASHUA RUGBY
Growing rugby fans and players from the ground up.

NASHUA RUGBY
Growing rugby fans and players from the ground up.

Nashua is a leading Total Office Provider with a long-standing legacy of supporting rugby in South Africa. To demonstrate their commitment to the sport, we built sponsorship platforms to develop the future stars of the game.

Our objective was to reignite interest and increase stadium attendance for the iconic Currie Cup tournament. First we created an integrated campaign profiling up-and-coming players who were appearing in the Currie Cup for the first time. We put them in the spotlight, grew their following and cemented their place as future legends of the game.

Then, to make a meaningful investment in the future of SA school rugby, we launched the "The Nashua Rugby Skills Project"  in partnership with The Shadowball Academy. Utilising the Shadowball -  a South African designed, flat-sided rugby ball that enables solo pass-and-catch technique training – we developed a skills, drills and training programme which improved a pass and catch accuracy by as much as 266% in just four weeks.

In exchange for the NRSP experience, schools allowed Nashua to conduct a free office assessment of their office systems, giving the brand the opportunity to recommend solutions that could help schools develop their business as well.

Nashua is a leading Total Office Provider with a long-standing reputation for supporting South African sports, with a particular focus on rugby and its development. To demonstrate Nashua's commitment to the sport, we built sponsorship platforms that would made an impact at the highest level and on the ground to develop the furture stars of the game. 

To reignite interest and increase stadium attendance for the iconic Currie Cup torunament, we profiled the “unknown” Currie Cup players we created an integrated campaign, featuring a series of entertaining "Currie Cup Clips" that gave fans insight into the players in a deliberate departure from the serious rugby tone fans had come to expect, while profiling the young and up and coming “guns” in SA Rugby.

To make a meaningful and sustainable investment in rugby in SA by contributing to skill improvement in school-level rugby we launched the "The Nashua Rugby Skills Project"  in partnership with The ShadowBall Academy. Utilising the Shadowball -  a South African designed, flat-sided rugby ball that enables solo pass-and-catch technique training, along with programmes and drills that were developed and scientifically tested to improve a player’s pass / catch accuracy by as much as 266% in just four weeks. In exchange for the NRSP experience, schools allowed Nashua to conduct a free office assessment of their office systems, giving the brand the opportunity to recommend solutions that could help schools develop their business as well.