TOYOTA CHEETAHS
Driving support for a team that’s legendary for their toughness.

Toyota is always looking for new ways to connect with passionate sports fans, but rivalry between teams can mean that by sponsoring one team you alienate the fans of another.

Every rugby fan loves the Cheetah’s. Every. Single. One. No matter where you’re from, if you’re not from the Free State the Cheetah’s are your 2nd favourite team. They’re legendary for their toughness, stamina, heart and power - just like the Toyota Hilux.

We created an ongoing sponsorship campaign that draws parallels between the team and the Hilux, and brings fans closer to both.

Toyota is always looking for new ways to connect with passionate sports fans, but rivalry between teams can mean that by sponsoring one team you alienate the fans of another.

Every rugby fan loves the Cheetah’s. Every. Single. One. No matter where you’re from, if you’re not from the Free State the Cheetah’s are your 2nd favourite team. They’re legendary for their toughness, stamina, heart and power - just like the Toyota Hilux.

We created an ongoing sponsorship campaign that drawn parallels between the team and the Hilux, and brings fans closer to both.

content and expereinces you couldnt get anywhere else.

We told the back-stories of some of the most legendary Cheetah’s players.