THE TOYOTA
GAMING ENGINE
Next-Gen Sport Sponsorship for
Next-Gen Fans.

THE TOYOTA
GAMING ENGINE
Next-Gen Sport Sponsorship for Next-Gen Fans.

Toyota is one of the biggest sport sponsors in the world, but in lockdown all sport was cancelled, so we had to find a new way to connect Toyota with sports fans. Globally eSports is a $170-billion industry with over 200 million fans. It’s also the only sport you can watch and play from home. Locally, no major brand had stepped in to champion it yet. So, we developed a purpose-built, brand-owned esports platfrom for Toyota; The Toyota Gaming Engine.

Designed from the ground up in partnership with African Cyber Gaming League (ACGL), TTGE is a hub for pro and amateur esport players of all skill levels to up their game, be part of a community of enthusiasts, compete in challenges, tournaments and events, track their progress and earn their way to great prizes in an environment that blurs the line between real-world and virtual sport.

Toyota is one of the biggest sport sponsors in the world, but in lockdown all sport was cancelled, so we had to find a new way to connect Toyota with sports fans. Globally eSports is a $170-billion industry with over 200 million fans. It’s also the only sport you can watch and play from home. Locally no major brand had stepped in to champion it yet. So, we developed a purpose-built brand owned esports platfrom for Toyota, The Toyota Gaming Engine.

Designed from the ground up in partnership with African Cyber Gaming League (ACGL), TTGE is a hub for pro and amateur esport players of all skill levels to up their game, be part of a community of enthusiasts, compete in challenges, tournaments and events, track their progress and earn their way to great prizes in an environment that blurs the line between real-world and virtual sport.

Toyota is one of the biggest sport sponsors in the world, but in lockdown all sport was cancelled, so we had to find a new way to connect Toyota with sports fans. Globally eSports is a $170-billion industry with over 200 million fans. It’s also the only sport you can watch and play from home. Locally no major brand had stepped in to champion it yet. So, we developed a purpose-built brand owned esports platfrom for Toyota, The Toyota Gaming Engine.

Designed from the ground up in partnership with African Cyber Gaming League (ACGL), TTGE is a hub for pro and amateur esport players of all skill levels to up their game, be part of a community of enthusiasts, compete in challenges, tournaments and events, track their progress and earn their way to great prizes in an environment that blurs the line between real-world and virtual sport.

“Gaming is part of a world without borders and gives Toyota the opportunity to engage with a younger, more dynamic, audience. It’s a natural fit for our brand and we’re excited to be a pioneer in the space.”

Glenn Crompton, Vice President Marketing, Toyota South Africa.

We’ve made FIFA a national sport with annual nation-wide tournaments that brought one of South Africa’s biggest soccer teams and their fans into gaming.